I hear voices.
Not like that. But I can hear every single brand tone of voice in my head. When I’m writing in that voice, it’s all I hear.
I like to imagine it’s a little bit like being a method actor. Except without any extreme diets or fistfights with colleagues.
Get ready to scroll like never before to see just some of the work I’ve done for a few brands.
TK Maxx & Homesense
I became the voice of two wonderful brands and put together comms for a host of webpages, landing pages and wrote every single word on every single email that their loyal customers would receive from their reward scheme: Treasure. As well as monthly newsletters from both stores.
I also wrote press releases and social copy for events and giveaways in the fashion and homeware industries.
Philadelphia
I was lead on copy for the friendliest cream cheese out there. Writing most of the copy for the remake of the Philadelphia website as well as social posts. I oversaw the copy of a team of writers too, to make sure it was as smooth as Philly.
A brand’s tone of voice shouldn’t dilute for the nitty gritty bits. Boring legals deserve a sprinkle of personality too.
Post office
After a horrible period of banks closing down, Post Office wanted to let the local community know that their in-branch Bank Hub was here to help.
Nestlé SMA
As the lead on tone of voice and copy for SMA, I had a big responsibility. I took the website and social copy from cold and text-booky to a more approachable one. Kind of like that loveable, down-to-earth parent from the school run who also happens to have a PHD in baby nutrition.
I ended up writing over a hundred articles. Which I didn’t just craft the copy for, but I heavily researched every article. Not only as a parent, but through scientific journals as well as every single NHS guideline on pregnancy and parenting out there. I’m practically a self-appointed doula, now.
Should you need some tips on baby poo yourself, I’ve linked to the full articles.
#FlexibleFirst
During lockdown I was tasked with writing WACL’s toolkit (basically a thesis) on why Flexible Working is good for women and in turn good for everyone.
I found my own sources and cited them and put together strong cases for Flexible working in what was essentially a bible to help WACL in their #FlexibleFirst Campaign. Here’s just a snippet to show you I’m more than a one-headline-wonder.
click to read more
